Friday, January 16, 2009

DG WATER PROJECT - FASHION ACTIVISM AT ITS BEST.

DIGITAL GRAVEL TEAMED UP WITH 10 FRESH DESIGNERS TO CREATE A T-SHIRT/HOODIE LINE CHARITY TO FUND THE BUILDING OF A WATER PUMP IN AFRICA. FASHION ACTIVISM, THAT'S WHAT I'M TALKIN BOUT. IT'S CALLED THE DG WATER PROJECT.

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$25 T-SHIRTS
$50 HOODIES

HERE'S A TASTE OF THEIR DOPE JUSTICE-INFUSED DESIGNS:
[quotes from www.digitalgravel.com/water/]

3Sixteen drench us in goodness with this refreshing take on their ill logo with crossed pick axes, a crown and their '3S' logo. The logo is made up of hundreds of different sized droplets to create one huge image. Only 24 men's crewnecks ever printed.
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10 years ago, MOS DEF released what now looks to be a prophetic track called NEW WORLD WATER... warning us all about the impending world water crisis. Now, ABCNT takes that same concept and paints an eery picture of what our future might look like if we don't wise up in the face of the privatization of water by a handful of corporations. Protect our natural resources, before we have to buy them back!! Only 24 men's tees & 12 women's tees ever printed.
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We thought we'd seen as many "&" tees as we could stand, but the good folks at BOMBIN' MAGAZINE prove us wrong with their dope donation to the DG WATER PROJECT. This tee features all the problems that plague Africa in white text, but just before the despair can set in, "Clean Water & Playgrounds" appears in the end in blue print to suggest that even we can help be a small part of the solution. The small print below reads: DG x BOMBIN' x YOU: HEAL THE WORLD. Only 24 men's tees & 12 women's tees ever printed.
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STPL really came through for this project when they submitted one of the very first designs, and it basically told the whole story in one beautiful graphic. A tree (in blue gradient) grows in the shape of the continent of Africa, with a little drop at the very bottom, followed by text that reads "Play for the Future", referring to the children's playgrounds that power the water pumps. Only 24 men's tees & 12 women's tees ever printed.
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GRTR THAN remind us that it's not always about the green... sometimes, its about the blue. They flip the term "MAKE IT RAIN" in a dope 3 color print, below a water pump that is releasing a huge drop of water in the shape of the earth, with the focus on Africa. The 'M' appears as a heart, and the fine print below drives home the point: BEING ABOUT IT IS GREATER THAN TALKING ABOUT IT.
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MORE DESIGNS AT WWW.DIGITALGRAVEL.COM/WATER!

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