Objectified.

Been waiting for this one...the newest film from Gary Hustwit, who brought us the homage-to-a-typeface documentary Helvetica, is back with Objectified. An in-depth look at everyday objects and the people behind their design, it features interviews with the likes of Jonathan Ive (Apple), Tim Brown (IDEO), and others. First official screenings take place next week at SXSW. SF has to wait until April...